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Press release · 21 September 2025

Carlsberg joins the Massad portfolio

Carlsberg’s non‑alcoholic brands in Kuwait are now fully consolidated under Massad.

KUWAIT CITY, 21 September 2025 – Massad, part of AlBabtain Group of Companies, has added Carlsberg’s non‑alcoholic beer to its portfolio. Carlsberg joins Holsten and Moussy in Massad’s range, fully consolidating Carlsberg’s non‑alcoholic brands in Kuwait under Massad.

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