1963Established
Licence No. 1First FMCG import licence in Kuwait
3,500+Points of sale
ISO 9001Certified
Overview
Established in 1963 as a supermarket, Raad was the first FMCG company to secure an import licence in Kuwait (Licence No. 1) and has operated in Kuwait’s FMCG sector for more than six decades. Acquired by the Group in 2012, it imports from more than 20 countries and represents global brands including Mazola, Perrier, Nestlé Waters, Glade, SC Johnson, Dilmah and Lavazza.
Raad and its sister company, Massad, are contracted separately but share one management team and distribution network.
Brands
Categories
Water
Still and sparkling water from Perrier, Nestlé Pure Life and Sohat.
Household and Cleaning
Cleaning, air care, food storage and pest control products from SC Johnson, including Glade, Mr Muscle, Pledge, Windex, Ziploc, Raid and Baygon.
Frozen Foods
Frozen appetisers, fruits and vegetables from Lamesa, Plein Soleil, Siblou, Zahrat El Baher, Kwik Bite and Trébon.
Coffee
Whole beans, ground coffee and capsules from Lavazza.
Tea
Single‑origin Ceylon tea from Dilmah, loose leaf and in tea bags.
Pantry
Pantry products from Zaini and Mazola.