FMCG
Massad
International consumer brands, imported and distributed across Kuwait.
1969Established
3,500+Points of sale
60+Fleet size
ISO 9001Certified
Overview
Established in 1969, Massad imports from more than 25 countries and represents well‑known multinational household brands, holding exclusive distribution rights for a portfolio of internationally recognised names. Its operations cover the whole of Kuwait, and reliable execution and consistent availability have built long‑standing partnerships with leading global FMCG brands and with the country’s major supermarkets, hypermarkets and retail chains.
Massad and its sister company, Raad, are contracted separately but share one management team and distribution network.
Brands
Categories
Dairy and Cheese
Cheese and dairy products, including Kiri, La Vache Qui Rit, Babybel and Elle & Vire Professionnel.
Beverages
Water, juice, energy drinks and non‑alcoholic malt, including S.Pellegrino, Acqua Panna, Al Rabie and Power Horse.
Pantry
Pantry products from B&M, Barry Callebaut and Weiss.
Coffee Tools and Equipment
Coffee machines from Bravilor Bonamat and Wega, and syrups from 1883 Maison Routin.